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Contact us
Olive Boles, Director
tel: 44 (0)20 7467 3651
email: firstname.surname@iblf.org
HEAL Global Partnership
15-16 Cornwall Terrace
London NW1 4QP
United Kingdom
tel: 44 (0)20 7467 3651
email: firstname.surname@iblf.org
HEAL Global Partnership
15-16 Cornwall Terrace
London NW1 4QP
United Kingdom
About Us
IBLF's Healthy Eating & Active Living Global Partnership (HEAL) is a business-focused initiative aimed at promoting and facilitating ways in which business can be part of the solution to the massive increase in lifestyle related chronic diseases around the world.
HEAL offers a positive, noncompetitive platform for all sectors of industry to work with international agencies, governments and NGOs to tackle the problems caused by obesity, poor diets and a lack of physical activity.
HEAL is a programme of the International Business Leaders Forum (IBLF), a not-for-profit organisation founded by The Prince of Wales which promotes responsible business practices.
The impact of lifestyle related chronic diseases is an increasing burden on both business and society – yet it is largely preventable through healthier diets and more physical activity.
According to the World Health Organisation, chronic diseases – such as cardiovascular disease, diabetes, cancers and respiratory diseases – account for 59 percent of the 56.5 million deaths annually. Chronic disease levels are rising particularly fast in urban populations around the world and the social and economic costs are of major concern to business.
The HEAL Global Partnership is based in the UK but operates around the world. Its particular focus is in emerging markets in Asia, Eastern Europe and Latin America, and in the poorest countries where the burden of chronic diseases is projected to impact most heavily over the next 20 years.
To help businesses understand how they can tackle the problem of chronic diseases, HEAL has adapted a unique framework developed by IBLF:
Workplace: action through health and wellness programmes - to reinforce personal behaviour change and facilitate parental action to promote healthy lifestyles within the family
HEAL offers a positive, noncompetitive platform for all sectors of industry to work with international agencies, governments and NGOs to tackle the problems caused by obesity, poor diets and a lack of physical activity.
Of the projected nine million deaths from cardiovascular disease in China in 2030 over 50 percent will occur in the prime working age 35-64; and without intervention a similar outlook exists for South Africa, Brazil, India and Russia.
HEAL is a programme of the International Business Leaders Forum (IBLF), a not-for-profit organisation founded by The Prince of Wales which promotes responsible business practices.
The impact of lifestyle related chronic diseases is an increasing burden on both business and society – yet it is largely preventable through healthier diets and more physical activity.
According to the World Health Organisation, chronic diseases – such as cardiovascular disease, diabetes, cancers and respiratory diseases – account for 59 percent of the 56.5 million deaths annually. Chronic disease levels are rising particularly fast in urban populations around the world and the social and economic costs are of major concern to business.
The HEAL Global Partnership is based in the UK but operates around the world. Its particular focus is in emerging markets in Asia, Eastern Europe and Latin America, and in the poorest countries where the burden of chronic diseases is projected to impact most heavily over the next 20 years.
To help businesses understand how they can tackle the problem of chronic diseases, HEAL has adapted a unique framework developed by IBLF:
Marketplace: action appropriate to each business sector through innovation in products, services, consumer marketing and information - to make healthy choices and behaviours easier Community: action through targetted outreach in partnerships with schools, institutions, community groups, sport and leisure facilities - to achieve change to healthy diet and active lifestyles
Workplace: action through health and wellness programmes - to reinforce personal behaviour change and facilitate parental action to promote healthy lifestyles within the family