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INTERNATIONAL BUSINESS LEADERS FORUM
Redefining growth for a sustainable world

Event report: IBLF hosts exclusive CEO dialogue on 'Leading Growth'


How can companies not just survive, but thrive in the new business environment of lower growth, social unrest and financial instability?

On 3 November 2011, IBLF hosted an exclusive dialogue in London for 30 CEOs, Board Members and Senior Executives to engage in a dynamic, interactive discussion and debate on the leadership priorities for Smart, Inclusive and Responsible growth.

Mark Foster, Chairman of IBLF welcomed attendees and set the tone for the day. IBLF’s CEO Clare Melford laid out the IBLF view of ‘Leading Smart, Inclusive and Responsible Growth’, stressing the need to do "all we can to rehabilitate growth" at this crucial juncture in time.

Clare expressed:

"Given the inter-connected nature of the world, any business or individual can only do so much alone. Companies need to work together to actually move the needle on systemic global problems. "

The programme for the afternoon then progressed as follows:

Session 1: THE CHALLENGES TO GROWTH - 
Trends impacting growth, tensions in the current growth model and the need for change

Contributor: Nader Mousavizadeh, CEO of Oxford Analytica

Nader Mousavizadeh, CEO Oxford Analytica                                               
(above) Naser Mousavizadeh

Key topics discussed included:
• This is a critical time to be discussing growth and leadership as both notions are currently being widely challenged
• We will need to find better ways for government and business to work together in order to make real progress
• The Arab Spring and ‘Occupy’ movement represent strong (social) significance, and also highlight opportunities for the sustainability of business

Session 2: THE OPPORTUNITIES FOR GROWTH
A dynamic, interactive debate on the nature and scale of innovation needed for stable and sustainable growth.

Smart Growth - A conversation with Jan Muehlfeit, Chairman (Europe), Microsoft Corporation; Peter Lacy, MD, Sustainability Services, Accenture EALA and Malcolm Brinded, Executive Director, Upstream International, Royal Dutch Shell

Peter Lacy, Accenture
(above) Peter Lacy

Themes that emerged included:

• There are two important gaps for business leaders - execution and transformation. Most business leadership is focused on closing the execution gap - where is the leadership that will close the transformation gap? This will require better regulation and new ways of working with the regulators.

• A key concern is how to get smart and inclusive growth (particularly job creation) working together. Technologically- driven smart growth frequently leads to job reduction or the need for completely new sets of skills.

• The energy, food and water nexus needs to be tackled collectively and holistically.

Inclusive Growth - A conversation with Neville Isdell, Former CEO, The Coca-Cola Company and Chris West, Director of the Shell Foundation

Chris West Shell Foundation
(above) Chris West

Job creation – a particular aspect of inclusive growth - was discussed in detail. Key aspects:

• More jobs are created through small and medium enterprises (SMEs), and therefore there is greater potential impact for employment creation through SMEs in the value chain, rather than through the core businesses of multinationals.

• This requires new business models for supply and distribution, raising enormous challenges in skilling and the financing available for SMEs.

• There are relative merits to ring-fencing these efforts in a foundation or including them within the core business.

Responsible Growth - A conversation with John Brock, Chairman and CEO of Coca-Cola Enterprises and Doug Miller, CEO of Globescan 

Doug Miller, Globescan
(above, from l-r) Doug Miller and Clare Melford

Main themes:

• Doug presented results of the latest Globescan/SustainAbility poll on sustainable consumption, conducted in partnership with IBLF – click here to view the findings

• There is tension between the view that technological innovation can reduce resource-use sufficiently to tackle the scale of the problems, and the alternative view that we will need to consume less.

Session 3: LEADING GROWTH

A conversation with John Elkington, Founding Partner and Executive Chairman, Volans 

John Elkington
(above, from l-r) Graham Baxter and John Elkington

Key issues discussed included:

• The dynamics of the world we are living in are changing. What is this telling us about the leaders we want and what they should do?

• Whilst the instinct in a time of crisis is to hunker down, lower ambitions and think shorter term; this is when leaders to stand back and think very carefully about the longer term.


To find out more about future leadership dialogues, contact Jo Wackrill (jo.wackrill@iblf.org) 
Jan Muehlfeit, Neville Isdell and Malcolm Brinded

(above; from l-r) Jan Muehlfeit, Chairman (Europe), Microsoft Corporation; Neville Isdell, Former CEO, The Coca-Cola Company and Malcolm Brinded, Executive Director (Upstream International), Royal Dutch Shell