ENGAGE is an international business-led campaign that aims to increase the quality and extent of employee engagement in the development of healthy and sustainable communities.
Run by IBLF and Business in the Community, ENGAGE helps to build business competitiveness and to meet community needs through the time, talents, energies and resources of employees.
| Pioneering employee community engagement activity in Russia and Hong Kong
9 July 2008 At the end of May, Community Business launched ENGAGE in Hong Kong. Employees from 15 companies worked together to deliver the ‘Journey of Opportunity’ Action Day, contributing their time and skills to help build the aspirations of young people in Tin Shui Wai, one of the poorest districts in the province. IBLF Corporate Partners Starbucks and Standard Chartered took part in the activities, hosting university students from Tin Shui Wai and sharing advice and information about the world of work and work opportunities. In Russia, IBLF facilitated employee engagement training for 45 company managers in the two capital cities of Moscow and St Petersburg. Set within the context of an emerging corporate culture to support employee community engagement and the key issues for business of staff retention and motivation, IBLF equipped the participants with clear guidelines for successful design and management of corporate volunteering programmes. The programmes included case study examples from leading Russian and international companies: Coca-Cola, Citi Russia, Motorola, TMK, and ABN-Amro. In St Petersburg, the Ready Steady Go workshop was organised with the Stockholm School of Economics and the NGO Development Centre and included practical opportunities to experience employee engagement when managers shared their employability and marketing skills with Nochlezhka and Infacto, local NGOs dealing with homelessness and disability. Read more |
ENGAGE Objectives
ENGAGE was launched in 2002 and since then has been working with national and international companies, NGOs and business intermediaries with experience and expertise in employee engagement to:
- Raise the profile of employee engagement and its role within a wider corporate citizenship agenda
- Help companies to develop employee engagement programmes wherever they operate, that meet business and community need
- Facilitate the development of employee engagement in parts of the world where it can have the most impact
- Build and support a network of organisations that can advise and support businesses and provide access to employee engagement opportunities
Management
ENGAGE is managed by Business in the Community, with support from the International Business Leaders Forum.
ENGAGE is championed by an International Leadership Team that includes senior representatives from Allen and Overy, Freshfields Bruckhaus Derringer, GE Commercial Finance, IBM EMEA and Linklaters, and is co-chaired by Francesco Vanni d’Archirafi, CEO, Citigroup Global Transaction Services EMEA, and Mike Wareing, CEO, KPMG International.
Other ENGAGE corporate supporters include Anglo American, DLA Piper, Lehman Brothers, Merrill Lynch, Morgan Stanley, Nokia, Rolls-Royce, Serco, Wespac.
A Steering Group that brings together corporate supporters, community partners and other specialists help to develop policy, strategy and determine priorities for the campaign.